Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Friday, May 7, 2010

Creation, Consumption, Schell

Schell's talk really made me squirm. I found the beginning of the talk interesting (especially what he said about pocket appliances!), which only served to make the ending all the more cartoonish. Sadly, Schell was being serious, leaving me to believe he might be out of his mind.

"Most dialog is forgettable"-- and so is most personal history. And there's a good reason for this. There's simply a limit to how much data should be floating around for people to look at whenever they feel like it to better relish the memories of their deceased loved ones-- Oh, shut up.

If you were to write an about a dead person you knew, you wouldn't list every book they ever read or every committee they ever joined, nor would you write about the stuff lying around their house. To most compellingly portray a deceased person's life, you might write about specific, enjoyable experiences shared with them that illustrated how they made you or others feel, or the impact of work they did. Stray too far from that, and you're creating a laundry list of information no one cares about.

Three specific points:

1) Information Overload

The idea that increasing the amount of informational baggage attached to us will connect us to others in a more meaningful way is bogus-- that sort of information would be pretty useless for most people, and hugely beneficial for companies that aggregate data in order to generalize about human beings' behavioral patterns in order to better advertise. I doubt much of what Schell suggests is remotely intended to help people so much as market more effectively. His marketing strategy is effective, though-- excellent use of emotional appeal.

2) Pressure vs. Privacy

Another problem is that if we turn the things we monitor the things we would otherwise do privately, we increase the amount we are suggestible to others' expectations rather than our own and run the risk of being misjudged in the future. If information about what one reads, for example, is stored and available publicly, for the public to judge, for the very purpose of "getting people to improve their behavior" instead of reading that "romance" novel, then the things one feels obliged to read become public statements instead of private activities. If this increased amount of publicity were to be expanded far beyond books, as Schell suggests is beneficial, not only would we lose a significant amount of privacy to develop our own thoughts, but the types of ideas we digest and express could be influenced highly by advertisement, as advertisement can introduce and reinforce different social and political ideas. Again, this benefits advertisers more than individuals.

3) The nature of internet interaction/culture

Schell only spoke of the internet in terms of business-- online games, advertisements, etc. However, there is also a strong dynamic to the internet that isn't necessarily controlled-- the creative aspect of it. People will randomly do creative things without a credit to their name, and with a certain amount of (conditional) "anonymity," which can still reach a massive audience. A notable example of this is the Obama 1984 Ad, which created a lot of controversy and reached millions of people. Interestingly, the person who created it said in an interview they wished to remain anonymous for a while to avoid negative backlash in his social and professional life.

Schell would probably be in favor of nixing the "anonymous" aspect of the internet in favor of databasing peoples' online presence, in order to more "positively" influence peoples' behavior and look back upon in the future. The problem is, no one in 1 or 100 years should have all data they leave on the internet, anonymously or not, be held up as a weighty piece of evidence about what they are/were like (at least not with small, isolated pieces of evidence). For many, writing online is some form of learning experience that leaves plenty of room (especially for adolescents) for incredible errors in communication, logic, etc. Oftentimes after I post something on the internet, and especially on these blogs where there are a lot more new ideas flowing around, it's only a matter of hours, days, or weeks before my beliefs expressed in a comment change or are qualified. While online responsibility is important, there is the possibility this stored data would be used as 'sound bytes' that pigeon-hole people. Our student blogs have their own context-- much of it is about development.

If society were to adopt the "Schell Extreme" as the standard philosophy (I don't think it will), we might not end up improving our behavior so much as tailoring our thoughts to others' expectations-- censoring our own expression, in a way. With a desire to have a flawless 'image' or (preposterously suggested) 'family legacy' comes the risk of making people less willing to try out new ideas online or offline.

Saturday, December 12, 2009

Standardized Testing as Business

Linked to previous.

Another interesting (and somewhat concerning) aspect of Standardized Testing is the fact that, at the heart of it, it's a business. And that's not to make a claim about the design of the tests being 'corrupt,' 'greedy,' or 'evil' or something-- it just means they have to follow business rules.

In 2001, education assessment consultant Nina Metzner talked about some of the problems with the standardized testing after millions of students' exams had scoring issues:

"There was a lack of personnel, a lack of time, too many projects, too few people."

The problem with this? This was before No Child Left Behind, legislation that expanded the pressure on the standardized testing industry by 50% by mandating schools test students more often in order to evaluate a school's success or failure.

Combine this with 6-week testing grade deadlines, and according essay-grading time contraints (one essay per 2 minutes). On top of that is the high demand for employees (which may be hired despite failing qualifying tests) to perform the mind-numbing and difficult task of putting consistent and accurate scores on hundreds of thousands of tests with guidelines that suck. The nature of the work as evaluating individual students' work (with fairness) is at odds with the job's business side (time limits and attempts at standardization). If standardized scorers don't conform to groupthink, they will not get anything scored or agreed upon that follows the highly-centralized business's standards, even though they are evaluating very diverse student input.

While the massive holes in the scoring process are not necessarily the result of 'bad intention' so much as an understandable disaster resulting from a combination of education and business, claiming standardized tests are actually standardized and scientific could not be more fraudulent. And sometimes these tests determine whether or not students get their diploma or not, or if a school passes or fails.